Apple Martin is making waves at the start of 2026. Just two weeks into the year, the daughter of Gwyneth Paltrow and Chris Martin has solidified her place in the fashion world, continuing as the face of Self-Portrait in the brand’s spring campaign.
In one of the striking campaign images, Apple looks as though she’s walking on water. Dressed in a high-slit dress priced at $620, she stands ankle-deep in a serene lake, blending seamlessly with the calm waters around her. Another image shows her fully submerged, lying gracefully on her back and floating in a cotton and lace ensemble, again priced at $620.
With her striking resemblance to her mother, Apple wears a mix of white silk, delicate lace, and pale yellow wrap dresses, all part of a woodsy, lake-themed shoot that oozes natural beauty and sophistication. The campaign was shot in upstate New York by renowned photographer Ryan McGinley, with styling by Mel Ottenberg. This marks the second collaboration between Apple and the brand, following her successful first campaign last fall.
Brand founder Han Chong spoke highly of the young model in a press release, saying, “While our first chapter introduced Apple officially to the creative industry, there’s a maturity and steadiness to the imagery which aligns with where she is heading.” He further declared that Apple is “a new effortless style icon in the making.”
In an interview with Vogue, Gwyneth shared how impressed she was by Apple’s natural comfort in front of the camera. “I was so impressed by how she seemed to already know how to be in front of the camera,” Gwyneth said, to which Apple replied, “I was trying my best! Mom, I’m happy you approved of my work.”
But Apple isn’t just following in her mom’s famous footsteps; she’s also taking after her dad, Coldplay’s Chris Martin. In October, she made her singing debut in Nashville, showcasing her talents beyond the modeling world.
