Irina Shayk has returned to the spotlight with a glamorous new advertising campaign for Donna Karan, showcasing a series of striking outfits from the fashion brand’s latest collection.
The 40-year-old supermodel stars in a promotional video and a selection of photographs released on the brand’s social media accounts.
Shayk, who previously appeared in a Donna Karan campaign alongside legendary model Claudia Schiffer, once again demonstrates her signature confidence in front of the camera.
In one photograph, Irina wears a long black dress featuring a daring thigh-high slit and dramatic sculptural gold hardware. The metallic details add a luxurious touch to the elegant design.
Another image shows the model in a sophisticated black midi dress with an asymmetrical neckline, highlighting her figure.
For the accompanying video, Shayk also models a strapless leather sheath dress, a trench coat with a statement belt and several other pieces from the new collection.
Her outfits are complemented by oversized gold jewelry, a small handbag with a chunky chain and an elegant clutch.
The campaign follows Shayk’s recent appearance at the Victoria’s Secret fashion show, where she returned to the runway alongside other famous models.
However, her participation in the event also brought renewed controversy. Social media users circulated an older photograph of Shayk holding a book about Russian President Vladimir Putin, leading to accusations that she supported Russia.
Born in Russia’s Chelyabinsk region, Irina has lived in New York for many years but continues to share aspects of her Russian heritage with followers.
The model occasionally posts photographs featuring traditional Russian sweets, visits Russian bathhouses and organizes celebrations with dishes from her native country.
These posts have sometimes attracted criticism and calls to boycott her, although Shayk has publicly stated that she does not intend to become involved in politics.
During a recent appearance at the Sanremo Festival, she reiterated her preference to stay away from political discussions.
In 2024, the supermodel also admitted that she could not imagine returning to live in Russia.
Away from her modeling career, Shayk is raising her daughter Lea, whom she shares with Hollywood actor Bradley Cooper, 51.
Despite occasional controversies, the model continues to work with major international fashion houses, with her latest Donna Karan campaign highlighting her glamorous style and enduring presence in the fashion industry.
