Sydney Sweeney is getting into the holiday spirit with a glamorous new campaign for her lingerie brand, Syrn, drawing inspiration from some of the world’s most beloved Christmas films.
The 29-year-old actress has unveiled a series of festive photographs showcasing several looks from her upcoming collection, combining cozy winter fashion with more revealing lingerie ensembles.
In some of the images, Sweeney embraces a relaxed holiday atmosphere, posing in a knitted sweater, knee-high socks and traditional checked pajamas.
Other photographs reveal a more seductive side of the campaign, with the actress modeling a striking red lingerie set decorated with satin ribbons and paired with stockings.
She also appears in a delicate pale-blue lace ensemble, offering a softer, more romantic interpretation of festive fashion.
The creative concept behind the photo shoot pays tribute to three popular holiday movies: Home Alone 2: Lost in New York, How the Grinch Stole Christmas and The Nightmare Before Christmas.
Rather than creating a traditional Christmas advertisement, Sweeney and her team incorporated recognizable elements of these films into the campaign’s playful seasonal atmosphere.
The actress’s different outfits introduce four capsule collections, each representing a distinct side of her lingerie brand.
The first release, called Comfy, is expected to arrive within days and will reportedly focus on comfortable pieces such as flannel pajamas.
Three additional collections will follow, reflecting Syrn’s other themes: Seductress, Playful and Romantic.
The new campaign is another step in Sweeney’s expanding business career, which she continues to develop alongside her successful acting projects.
The actress rose to international fame through her role in the television series Euphoria and has since become one of Hollywood’s most recognizable young stars.
Her public image has frequently attracted attention because of her provocative fashion choices and daring advertising campaigns.
Recently, Sweeney also appeared nude in a promotional campaign for a sports betting platform in which she became a co-owner.
The advertisement generated criticism from numerous female athletes, adding to the ongoing discussions surrounding the actress’s increasingly controversial promotional projects.
Away from her professional life, Sweeney has also been making headlines for her relationship with music executive Scooter Braun.
Reports about their romance have attracted considerable interest, including unconfirmed speculation that the actress has considered converting to Judaism because of their relationship.
For now, Sweeney is concentrating on her latest holiday launch, blending Christmas nostalgia, playful styling and bold lingerie designs in a campaign intended to stand out during the festive season.
