Rihanna has once again turned herself into the star of her own lingerie campaign. The 38-year-old singer and fashion entrepreneur released a fresh series of photos modeling pieces from Savage X Fenty, putting her curves and unmistakable confidence at the center of the shoot.
For the new images, Rihanna slipped into a black floral-lace corset with matching briefs. The intricate lingerie created a dramatic silhouette, while bold red lipstick and a hairstyle inspired by the early 2000s added a playful retro touch to the styling.
The singer also had a simple explanation for why the sultry summer images were only appearing now. “Summer is over… but I still have photos I need to post,” she told her followers alongside the pictures.
The lingerie featured in the shoot comes from the Piccadilly Lace line. The corset is priced at $149.95, while the coordinating briefs cost $29.95.
Bold campaigns are nothing unusual for Rihanna. In July, she attracted similar attention in another lace ensemble, which she accessorized with diamond jewelry valued at more than $165,000 and an iconic road sign as part of the shoot.
Behind the provocative imagery is an idea that Savage X Fenty has promoted since its launch. Rihanna built the lingerie label around a more inclusive approach to body shapes and sizing rather than presenting sexy underwear as something reserved for only one type of figure.
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Its collections have consistently featured women with different body types, encouraging customers to embrace rather than conceal their natural shapes. The latest floral-lace designs continue that philosophy, placing curves and confidence firmly at the center of the campaign.
Rihanna has long understood how to make fashion part of her public persona. Whether she is performing, appearing on a red carpet or modeling her own products, her styling choices rarely pass unnoticed.
This latest shoot follows exactly that formula. Lace, dramatic styling and Rihanna’s confident poses have turned another Savage X Fenty campaign into a fashion moment guaranteed to get people talking.
