Sydney Sweeney has unveiled another provocative photoshoot, this time transforming into a glamorous “sexy housewife” while promoting the latest lingerie collection from her brand, Syrn.
The 28-year-old Euphoria star posed in a kitchen while preparing a festive birthday cake. Images from the campaign appeared on the brand’s social media pages, presenting Sweeney in a playful domestic setting combined with revealing lingerie looks.
The actress tied the release to her upcoming birthday and the arrival of the new collection. “Celebrate my birthday with the new Syrn collection. September 1 is coming soon,” Sweeney wrote. The Hollywood star will turn 29 on September 12.
Sweeney’s willingness to emphasize her sensual image has repeatedly generated discussion online. The actress has faced criticism over the way she presents herself publicly, but she has also made it clear that she is comfortable with her choices.
She previously responded to detractors by sharing a selection of her own revealing photographs accompanied by the message: “This is called acting.”
Sweeney rose to international fame through her role in the hit series Euphoria. Since then, her career and public image have frequently attracted controversy alongside the attention generated by her acting projects and advertising campaigns.
Among the episodes that sparked discussion was her renewed collaboration with a brand previously associated with a joke about her “great genes.” She also faced backlash connected to accusations surrounding the sexualization of a childlike image in Euphoria.
Hollywood legend Kim Novak also publicly opposed the idea of Sweeney portraying her in a biographical film, arguing that the younger actress was too strongly associated with a sexy public image. Amid the various controversies surrounding Sweeney, she was also reportedly removed from The Devil Wears Prada 2.
Away from her professional life, Sweeney is currently dating 45-year-old producer Scooter Braun. Reports have indicated that Braun is comfortable with the actress appearing nude or taking part in revealing scenes as part of her work.
For now, Sweeney continues to embrace the provocative image that has become a major part of her public persona. Her latest kitchen campaign once again combines glamour, playful imagery and a deliberately daring aesthetic as she prepares to celebrate her 29th birthday.
