Rihanna is bringing a glamorous twist to the holiday season with a new Christmas campaign for her lingerie brand, Savage X Fenty.
The 38-year-old singer and businesswoman shared a series of festive photographs on social media, transforming herself into the ultimate Christmas present.
For the photoshoot, Rihanna posed in front of beautifully decorated Christmas trees, wearing a striking semi-sheer black bodysuit featuring a red and pink floral pattern.
The revealing design featured a plunging neckline, while delicate ruffled stockings and high-heeled shoes added to the playful holiday-inspired look.
The star completed her outfit with an oversized bow on her head, emphasizing the idea that she herself was the most special gift under the Christmas tree.
The photographs were accompanied by a cheeky caption suggesting that a little mischief and a bold personality can make someone the ultimate present.
Rihanna founded Savage X Fenty in 2018 and has frequently appeared in the brand’s advertising campaigns, personally showcasing its lingerie and loungewear collections.
Earlier, the singer introduced another festive look, posing in a burgundy-and-blue lace lingerie set as part of the company’s holiday promotions.
She also participated in a Christmas-themed campaign alongside her three children, whom she shares with rapper A$AP Rocky. For that photoshoot, the family wore matching holiday pajamas.
The couple welcomed their third child last year, expanding their growing family.
Despite becoming a mother of three, Rihanna recently found herself at the center of fresh pregnancy speculation online. However, the rumors were not confirmed.
Alongside her successful music career and family life, the singer continues to develop her fashion and beauty businesses.
Her latest Savage X Fenty campaign once again demonstrates her willingness to experiment with bold styling, combining festive decorations, glamorous lingerie and her signature playful attitude.
